Browsing Theses and Dissertations by Author "Nanjom, S.M.U"
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Factors and challenges in advertising agencies broadcast media planning: the case of convenience consumer goods in kenya
Nanjom, S.M.U (University of NairobiSchool of Business,, 2002)This study was conducted between July and August, 2002. The population of interest included media planners working in Advertising Agencies in Kenyawho were members of the Association of Practitioners in ...