Browsing Theses and Dissertations by Author "Ng’ang’a, Rahab M"
Now showing items 1-1 of 1
-
The Generation Y Consumer Behavior and Its Influence on Economic Pillar of Kenya Vision 2030
Ng’ang’a, Rahab M (School of Business, 2012)Young people in emerging nations are growing up as their horizons, buying power, and future prospects continue to brighten. This rising young world, exposed to global media and global consumer culture through the Internet, ...