Browsing Theses and Dissertations by Author "Ng’ati, Jacqueline Wanjiku"
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Positioning Strategy as a Source of Competitive Advantage to Private Universities in Kenya
Ng’ati, Jacqueline Wanjiku (University of Nairobi, 2014)The business environment has become extremely competitive and complex. Organizations must be flexible in order to adapt to changes, to compete effectively and thus prosper and grow.A good corporate strategy should therefore ...