Browsing Theses and Dissertations by Author "Ng’oo, Rose K"
Now showing items 1-1 of 1
-
Positioning strategies adopted by large audit firms in Kenya
Ng’oo, Rose K (School of business, 2012)In the global market and developing economies like Kenya, competition among firms grows quickly while market share gets narrower by the day. In order to gain new markets and retain existing ones, firms strategize to gain ...