Browsing Theses and Dissertations by Author "Ngunjiri, Irene W"
Now showing items 1-1 of 1
-
Response of Tobacco Manufacturing Firms in Kenya to Changes in the Industry: the Case of British American Tobacco (K) Ltd
Ngunjiri, Irene W (University of NairobiSchool of Business, College of Humanities and Social Sciences, 2005)This study sought to identify the perception of tobacco manufacturing firms In Kenya to changes in industry forces. It also sought to identify the responses of these firms to the changes. The study used Porter's modified ...