Browsing Theses and Dissertations by Author "Ngunjiri, Samuel W."

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    • Brand Personality and Market Penetration Among Insurance Companies in Kenya 

      Ngunjiri, Samuel W. (University of NairobiCollege of Humanities and Social Sciences, 2013)
      The study sought to establish the brand personality of each of the various insurance companies in Kenya as well as establish the relationship between brand personality and market penetration among these insurance companies. ...