Browsing Theses and Dissertations by Author "Nguru, K"
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The life style pattern of credit card users in Nairobi
Nguru, K (University of Nairobi,Department of Business Administration, 1992)Lifestyle attempts to profile a persons way of being and acting in the world. The aim of this study was to depict the cardholder according to a lifestyle pattern. Thus to obtain a description of the card holder along ...