Browsing Theses and Dissertations by Author "Nguruna, S. K."
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Determination of the extent to which value propositions influences brand choice; The case of horse feeds.
Nguruna, S. K. (Business Administration, 2002)The study sought to seek information to help feed manufacturers position their offerings in the market so that target customers know the key benefits embodied in the offering. Most of the feed manufacturers have used ...