Browsing Theses and Dissertations by Author "Nguthuku, S. Njoroge"
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An analysis of factors contributing to increased marketing activities by Kenya Commercial Bank Ltd
Nguthuku, S. Njoroge (University of Nairobi, 2008)The Market place is changing radically as a result of major environmental forces such as technological advances, globalization and deregulation. As a result of these factors, competition in the Banking industry is getting ...