Browsing Theses and Dissertations by Author "Njaaga, Elizabeth N"
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Competitive Strategies Adopted by Television Broadcast Media Stations in Kenya
Njaaga, Elizabeth N (University of NairobiSchool of Business, 2013-11)One of the challenges presented by a dynamic environment is increased competition. Competition is indeed a very complex phenomenon that is manifested not only in other industry players but also in form of customers, ...