Browsing Theses and Dissertations by Author "Njagi, Victor G"
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Social Media as a Competitive Strategy in Customer Care by Mobile Telecommunication Firms in Kenya
Njagi, Victor G (University of NairobiSchool Of Business, University Of Nairobi, 2012-11)This study sought to examine how the mobile telecommunication firms in Kenya have leveraged on use of social media in customer care as a strategic competitive advantage. Emphasis was put on how social media is being employed ...