Browsing Theses and Dissertations by Author "Njane, James G"
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An Investigation of Factors Affecting Customer Retention in Barclays Bank of Kenya
Njane, James G (University of Nairobi,School of business,, 2013-07)Customer retention has been shown to be primary in firms that practice relationship marketing. Relationship maintenance costs fall as both customer and supplier learn more about each other. In addition, longer-term customers ...