Browsing Theses and Dissertations by Author "Njenga, David K"
Now showing items 1-1 of 1
-
Factors influencing brand loyalty amongst buyers of bata shoe company products in Nairobi, Kenya
Njenga, David K (University of NairobiSchool of Business, 2013-11)Manufacturing companies can achieve greater competitive advantage by building and developing their own brand. A well known brand gives a company greater visibility in the market and potential customers are more willing ...