Browsing Theses and Dissertations by Author "Njenga Melioth W"
Now showing items 1-1 of 1
-
Attitudes of selected stakeholders towards growth strategies pursued by large scale retailers in Kenya: The case of Uchumi Supermarkets limited
Njenga Melioth W (University of Nairobi,Faculty of Commerce,, 2003)The objectives of this study were to assess customer and staff awareness and knowledge of growth marketing strategies pursued by Uchumi Supermarkets Ltd. (Uchumi); assess attitudes of customers and staff towards those ...