Browsing Theses and Dissertations by Author "Njeru, Gideon M"
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Equity bank's foreign market entry strategies into Southern Sudan and Uganda
Njeru, Gideon M (University of Nairobi, Kenya, 2010)Chapter one contains the background information and purpose of the study. The purpose of the study was to determine the foreign entry strategies adopted by Equity Bank Ltd into Southern Sudan and Ugandan Markets. The study ...