Browsing Theses and Dissertations by Author "Njeru, Kawira N"
Now showing items 1-1 of 1
-
Strategic responses to competitive challenges adopted by Access Kenya group
Njeru, Kawira N (University of Nairobi, Kenya, 2010)This study sought to establish the competitive challenges that the AccessKenya group was facing and the strategic responses to competition it was adopting to counter the challenges. This was a case study based on AccessKenya ...