Browsing Theses and Dissertations by Author "Njogu, Tabitha W"
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The Effect of Innovation on the Financial Performance of Small and Medium Enterprises in Nairobi County, Kenya
Njogu, Tabitha W (2014)SMEs adopt innovations in order to protect themselves from escalating competition, need to reduce cost and satisfy consumer needs. Thus SMEs adopt innovations in order to improve their overall performance and sustainable ...