Browsing Theses and Dissertations by Author "Njoroge, Jacqueline W"
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International growth strategies for Mpesa business adopted by Safaricom Kenya Ltd
Njoroge, Jacqueline W (School of Business, University of Nairobi, 2012)Firms in dynamic industries respond to environmental changes and competitive forces in different ways so as to maintain a strategic fit between the environment and their operations. Some improve current products, diversify ...