Browsing Theses and Dissertations by Author "Nyansera, Rachel K"
Now showing items 1-1 of 1
-
Competitive strategies employed by Fm radio stations in Nairobi
Nyansera, Rachel K (University of Nairobi, 2009)This study was initiated to determine competitive strategies employed by FM Radio stations in Nairobi and why they employed such strategies. The respondents were marketing managers of the FM radio stations since they’re ...