Browsing Theses and Dissertations by Author "Nyawara, Austin H"
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A survey on the responsiveness of doctors to the different elements of the promotional mix used within the Kenya pharmaceutical industry
Nyawara, Austin H (School of Business, University of Nairobi, 2003-09)The focus of this study was on which of the promotional elements evoked the most positive response on the prescription habits of doctors. Despite various studies having been done on the need to promote products and ...