Browsing Theses and Dissertations by Author "Nzyoka, David M"
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Market Segmentation in Kenya:a Case of Commercial Banks
Nzyoka, David M (Univesity of NairobiSchool of Bussiness, 1993)The survey for this study report here was done between 5th Hay and 21st June, 1993. The study sought to determine whether commercial banks in Kenya segment their markets. and whether they find it useful. The ...