Browsing Theses and Dissertations by Author "Obong'o, AO"
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The impact of corporate brand identity On product perceptions: A case study of selected health Institutions in Nairobi
Obong'o, AO (School of Business, 2003)This study sought to investigate the impact of corporate brand identity on product perceptions within t healthcare institutions in Nairobi. The study was to investigate whether the hospitals actually use the brand identity ...