Browsing Theses and Dissertations by Author "Rabar, Judie L"
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Gender (in) Sensitivity in Televised Advertising on Hiv/aids Control Managing the Media Message for Maximum Impact
Rabar, Judie L (University of NairobiSchool of Journalism, 2009)The study covers the progress of advertising trends on HIV / AIDS control, focusing on televised advertisements from September 2005 to April 2007. Advertising is geared towards creating a shift in its audience's perception ...