Browsing Theses and Dissertations by Author "Ratemo, James O"
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The Impact of Social Media on Newspaper Readership Among Internet Users in Nairobi: a Case Study of Daily Nation Newspaper in Kenya
Ratemo, James O (University of Nairobi, Kenya, 2012)The study was set out to unveil the impact of social media on hewspaper readership, with the Daily Nation being the case study. It is now common knowledge that newspaper companies around the world have a presence on social ...