Browsing Theses and Dissertations by Author "Ratemo, Pauline K"
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Strategies for competitive advantage in global Trade: A case study of Kenya Tea Development Agency
Ratemo, Pauline K (School of business,University of Nairobi, 2009)This paper analyzed the challenges faced when trading tea globally and the competitive advantages that a major player, KTDA, could employ in the global trade. Kenya being an agricultural country needs to sustain agricultural ...