Browsing Theses and Dissertations by Author "Tabitha, Wanjiru Muriithi"
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After sale services, customer satisfaction and loyalty In automotive industry of Kenya
Tabitha, Wanjiru Muriithi (University of Nairobi, 2013)To be successful, organizations must look into the needs and wants of their customers. Customer satisfaction is important because many researchers have shown that it has a positive effect on organization's profitability. ...