Browsing Theses and Dissertations by Author "Udoyi, Chrisphine O"
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Relationship Between Market Orientation and Performance of Commercial Banks in Kenya
Udoyi, Chrisphine O (University of Nairobi, 2014)In the prevailing, highly competitive business environment characterized globalization and deregulation of markets, aggressive competition and ever-rising expectations of customers, organizations need to adopt strategies ...