Browsing Theses and Dissertations by Author "Vinayak , Rakesh A"
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Strategic marketing of pharmaceutical products manufactured in Kenya
Vinayak , Rakesh A (School of Business, University of Nairobi, 2001)This study was conducted with the objective of finding out the state of strategic marketingpractices of Pharmaceutical manufacturers' in Kenya. The focus of the study was on all the firms engaged in the manufacturing of ...