Browsing Theses and Dissertations by Author "Wachira, Elijah G"
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Influence of Packaging and Lebeling on Consumer Perception of Dry Cell Quality: a Study of Selected Estates in Makadara Division of Nairobi
Wachira, Elijah G (University of Nairobi.Faculty of Commerce, 2002-08)In recent times, many manufacturers have made tremendous modifications to their packages and labels, driven by various factors, among them; the price of packaging material, response to counterfeits and in an attempt to ...