Browsing Theses and Dissertations by Author "Wachira, Grace Muthoni"
Now showing items 1-1 of 1
-
Positioning strategies adopted by the International Planned Parenthood Federation Africa Regional Office in Nairobi
Wachira, Grace Muthoni (School of Business, 2012-10)This study was conducted with the main objective of establishing the positioning strategies used by IPPFAR in Nairobi. The study considered the whole organization but only interviewed the senior management team as they ...