Browsing Theses and Dissertations by Author "Wachira, Janet K"
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Competitive Strategies and Performance of Financial Sector Companies Listed in the Nairobi Securities Exchange
Wachira, Janet K (University of NairobiSchool of Business, 2013)Competitive strategies in essence are designed to exploit an organization’s competitive advantage. A competitive strategy consists of business approaches to attract customers by fulfilling their expectations, withstand ...