Browsing Theses and Dissertations by Subject "An evaluation of Organization competitive advantage through use of big data – case of media in Kenya"
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An evaluation of Organization competitive advantage through use of big data – case of media in Kenya
(University of Nairobi, 2021)The exploitation of data by media organizations has always played an important role, where audiences spend more time online interacting with various sources of information, generating data through their devices. This ...