Browsing Theses and Dissertations by Subject "Choice of lubricants"
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The Effectiveness of Brand Personality on the Choice of Lubricants by Matatu Drivers: a Case of Nairobi-nyeri Route in Kenya
(2010-11)Branding serves many functions. Beyond identifying a product, branding can create perceptions of quality, reliability, and value in a product, as well as loyalty, confidence, and self-expression to the consumer. The main ...