Browsing Theses and Dissertations by Subject "Competitive strategy"
Now showing items 1-2 of 2
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Competitive strategies employed by Mumias sugar company to develop competitive advantage
(School of business, 2011-11)Much of the previous research into the competitive strategies mechanism has concentrated generally on developed countries. This study focused on the competitive strategies applied by Kenyan manufacturing companies as a ... -
Managers’ Perceived Effectiveness of Competitive Strategies Adopted by Nation Media Group, Kenya in Response to Environmental Changes
(University of Nairobi, 2014)This study sought to establish the perceived effectiveness of competitive strategies adopted by Nation Media Group. Measuring the effectiveness of a strategy is not standardized but can be deduced from causation of ...