Browsing Theses and Dissertations by Subject "Corporate banking industry"
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The value chain and competitive advantage in the Corporate banking industry in Kenya: the case of Citibank Kenya
(University of NairobiSchool of Business, College of Humanities and Social Sciences, 2006)The value chain framework is an approach for breaking down the sequence (chain) of business functions into the strategically relevant activities through which utility is added to products and services. Value chain analysis ...