Browsing Theses and Dissertations by Subject "Direct sales"
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Effects of direct sales strategy as a strategic response to the performance of commercial banks in a changing competitive environment in Kenya
(School of Business, University of Nairobi, 2011-08)The purpose of this study is to examine effects of direct sales strategy as a strategic response to the changing and competitive banking environment in Kenya, hence the findings from this study can be used by other firms ...