Browsing Theses and Dissertations by Subject "Distribution channel"

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    • A survey of private labeling strategy by supermarkets in Nairobi 

      Kyalo, Stephen K (School of Business, University of Nairobi, 2001-09)
      The survey for this report was done between 16th July and 17th August 2001. The study sought to determine the awareness of retailers on private labeling, why retailers would go into private labeling and the problems they ...