Browsing Theses and Dissertations by Subject "Domestic tourism"
Now showing items 1-2 of 2
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Determination of Product Positioning Strategies Used by Tour Companies in the Promotion of Domestic Tourism in Kenya
(University of Nairobi,, 2010-10)The purpose of this study was to determine the product positioning strategies used by tour companies who are members of KATO in the promotion of domestic tourism in Kenya. It also attempted to identify the unique attributes ... -
Factors that affect the demand for domestic tourism among professionals in Nairobi:An application of the AIDA model
(School of Business, University of Nairobi, 2000-08)This study was conducted between April and July, 2000~ The population of interest included all professionals in Nairobi. Three cases were chosen, namely, doctors, lawyers, and engineers. The sample was drawn from ...