Browsing Theses and Dissertations by Subject "Entry strategies"
Now showing items 1-3 of 3
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Entry strategies used by atlas Copco Eastern Africa ltd to enter into the East African market
(University of NairobiSchool of Business, 2012-11)This research project was a case study which sought to establish the entry strategies used by Atlas Copco Eastern Africa Ltd (ACEA) a Multinational Corporation, to enter into the East African market. ACEA operates in 13 ... -
Entry strategies used by multinational auditing firms in Kenya
(School of Business, University of Nairobi, 2012-11)The main objective of study was to identify entry strategies used by multinational auditing firms in Kenya Despite abundant research on entry strategies in International Business (IB) studies, scholars have paid scant ... -
Factors Influencing the Choice of Entry Strategies by the Kenya Commercial Bank Into the East Africa Region
(University of Nairobi,School of business, 2011-11)To the best of the researcher’s knowledge, no study had been done on the foreign market strategy Kenya Commercial Bank into the East Africa region. This was despite its success in establishing networks in many nations ...