Browsing Theses and Dissertations by Subject "Foreign Fast Food Firms In Kenya"
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Franchising Strategy and Competitive Advantage of International Foreign Fast Food Firms in Kenya
(University of Nairobi, 2017)Franchising is an arrangement where an organization (Franchisor) allows another organization or individual (Franchisee) to use its trade name and business concept in return for a fee. It is one of the strategies employed ...