Browsing Theses and Dissertations by Subject "Influence of Organizational Culture on key Account Management Practices of Alcoholic Beverage Manufacturers in Kenya"
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Influence of Organizational Culture on key Account Management Practices of Alcoholic Beverage Manufacturers in Kenya
(University of Nairobi, 2020)Organizational culture is an important factor that influences key account management practices even to date. The choice of the key account management practices directly impacts on the future resolutions and performance of ...