Browsing Theses and Dissertations by Subject "International Market Entry Strategies Used By Stantech Motors Limited In Kenya"
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International Market Entry Strategies Used by Stantech Motors Limited in Kenya
(University of Nairobi, 2016-11)Domestic companies grapple with tough competition in their home markets leading them to adjust and look for international business opportunities. Normally, foreign direct investment (FDI) is preferred entry strategy for ...