Browsing Theses and Dissertations by Subject "Investment Decisions At The Nairobi Securities Exchange"
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Behavioural Factors That Influence Individual Investment Decisions At The Nairobi Securities Exchange
(University of Nairobi, 2017)The traditional theory of finance assumes that investors act rationally on the quest of wealth maximisation, and that they follow the basic tenets of risk and return in determining which ventures to spend money on. However, ...