Browsing Theses and Dissertations by Subject "M-Kesho"
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Influence of co-branding on customer perception: A case of M-kesho customers in Kariobangi area
(School of Business, University of Nairobi, 2011-11)The study sought to establish the influence of co-branding on customer perception: a case of M-Kesho customers in Kariobangi area. It was guided by two objectives which are; to establish whether co-branding influence ...