Browsing Theses and Dissertations by Subject "Marketing Marketing Mix Elements Product Promotion Price Place"
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An evaluation of the use of the marketing mix variables as means of enhancing service quality and customer satisfaction: a case study of the University of Nairobi library.
(Kenyatta University, 2007)The Study was carried out at the University of Nairobi Library. The study examined and evaluated the use of marketing mix concept to enhance service quality and customer satisfaction in public university libraries. The ...