Browsing Theses and Dissertations by Subject "Marketing challenges facing Retailers in the Cement industry in Nakuru County"
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Marketing Challenges Facing Retailers in the Cement Industry in Nakuru County
(University of Nairobi, 2012)The cement industry in Kenya has experienced a growth in the number of cement companies leading to an increase in production a situation will soon occur where supply will outweigh demand. Little attention is being paid ...