Browsing Theses and Dissertations by Subject "Marketing mix"

Now showing items 1-4 of 4

    • Effects of the tobacco regulation on the marketing mix of tobacco firms in Kenya 

      Mwangi, Jesse K. (School of Business, University of Nairobi, 2002-09)
      This study sought to identify the effects of the tobacco regulation on the marketing mix variables of the tobacco firms in Kenya. It also sought to identify the problems these firms were experiencing as they modified the ...

    • The extent of usage of the marketing mix variables in the shipping industry in Kenya 

      Chege, Chris M (School of Business, University of Nairobi, 2001-09)
      The recent trends of liberalization and globalization would entail that marketing strategy the world over be almost similar. This study reveals that the marketing mix variables, which are, the engine driving competitive ...

    • Influence of marketing mix on consumer brand preference 

      Mutuku, Annette W (School of Business, University of Nairobi, 2011-10)
      Kenya’s smartphone market is growing very fast, changing with the global trends in the industry. The market has become a battle field of marketing activities by brands such as Samsung, IDEOS, LG, HTC among others. In this ...

    • Marketing mix strategies adopted by pharmaceutical companies in Kenya 

      Mohamed, Issack A (School of business, 2012-11)
      In order to keep up with the competition and changing consumer needs and wants in the competitive business environment, pharmaceutical companies need to use effective marketing mix strategies in managing for them to ...