Browsing Theses and Dissertations by Subject "Online marketing"
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Effects of online marketing communication on book sales among publishers and distributors in Kenya
(School of Journalism, University of Nairobi, 2009)The rapid adoption of the World Wide Web (Web) as a commercial medium has caused firms to experiment with innovative ways of doing business. The firms that effectively market themselves and their products on the Web have ... -
Export marketing in the internet: the case of the Floriculture industry in Kenya
(School of Business, University of Nairobi, 2001-10)The floriculture industry is increasingly becoming an important exchange earner for Kenya. As at 1989, Kenya was the world's fourth largest flower exporter, currently exporting approximately fifty two flower varieties. ...