Browsing Theses and Dissertations by Subject "Pharmaceutical industry"
Now showing items 1-4 of 4
-
Doctors' perception of mergers and acquisitions in the pharmaceutical industry in Kenya
(School of Business, University of Nairobi, 2007-09)Up to the year 2004, there were numerous mergers and acquisitions with the biggest being that of Glaxo Welcome and SmithKline Beecham to create the world's largest pharmaceutical company; GlaxoSmithKline. Many of these ... -
An investigation of green marketing practices among pharmaceutical firms in Kenya
(School of Business, University of Nairobi, 2009-10)There is an aggressive growing of awareness of the continuous environmental degradation that is facing current and future generations. The green marketing has become a familiar phrase in recent years as organizations have ... -
Strategic responses to environmental changes in the Pharmaceutical industry in Nairobi Kenya
(School of Business, 2012-11)Strategic responses to the external environment of the organization are key to the success of any company. Every successful business has a plan and knows where it is headed in the future. The study investigated the strategic ... -
A survey of the use of competitive intelligence systems in the Kenyan pharmaceutical industry
(School of Business, University of Nairobi, 2001-09)The objectives of this study were to establish the level of awareness of competitive intelligence systems among Kenyan pharmaceutical suppliers, and to establish whether competitive intelligence or competitive information ...