Browsing Theses and Dissertations by Subject "Porter's five forces model"
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The application of porter's five forces model in assessing the attractiveness of the mailing industry in Kenya
(School of Business, University of Nairobi, 2008-10)The objective of the study was to establish the extent of attractiveness of the mailing industry in Kenya using Porter's five forces framework. Specifically, the study sought to determine how the attractiveness of the ...